Archive for March, 2008

Mobiles Everywhere

Tuesday, March 25th, 2008

This article explores how young people’s everyday patterns of social communication are affected by the increased use of mobile phones. We discuss three areas in which there are potential implications: (i) contact patterns and face-to-face interaction; (ii) other forms of spatial mobility; and (iii) individual planning and use of time.

Mobile phones and The Evolution of Social Behaviour

Thursday, March 20th, 2008

Today’s mobile phone is a pervasive tool. It has become such an important aspect of a user’s daily life that it has moved from being a mere ‘technological object’ to a key ’social object’. This paper explores the societal and human implications of advances in mobile technology, and notably the increasingly personalized nature of the mobile device.

The Mobile Phone as a Tool in Family Life: Impact on Planning of Everyday Activities and Car Use

Saturday, March 15th, 2008

The purpose of this paper is to explore the relationships between aspects of time norms, planning of everyday activities, use of a mobile phone, and the car in families with children. The analysis shows that the mobile phone is very important in everyday communication among family members. Short planning time and use of the mobile phone go together.

Tweens’ Satisfaction and Brand Loyalty in the Mobile Phone Market

Monday, March 10th, 2008

Tweens are far more satisfied with their mobile phones than adults are and that the mobile phones fulfill children’s expectations to a much higher degree. Still, brands are not able to turn tweens into loyal customers who will recommend their mobile phones to friends. Tweens’ loyalty is lower than what is experienced for adults and the relationship between satisfaction and loyalty is very weak.

The Mobile Phone As Media

Wednesday, March 5th, 2008

This article focuses on the mobile phone’s permeation into ‘everyday life’ through products, knowledge and cultural processes. The convergence and blurring of industry boundaries increasingly see entertainment, information and communication technologies (ICTs) and lifestyle products and services combine. The possibilities that digital economies (via products and services) provide in shaping our experiences - and how others experience us

Motivations For Using The Mobile Phone For Mass Communications and Entertainment

Saturday, March 1st, 2008

This study draws on the uses and gratifications framework to examine expanded use of a hybrid medium—the mobile phone—for mass communications and entertainment. Results of a telephone survey of 208 users show different motivations predict diverse uses of the mobile phone. Instrumental use motives drive the use of the mobile phone for news-seeking and Web-surfing.

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