Tweens’ Satisfaction and Brand Loyalty in the Mobile Phone Market
August 10th, 2010
Tweens are far more satisfied with their mobile phones than adults are and that the mobile phones fulfill children’s expectations to a much higher degree. Still, brands are not able to turn tweens into loyal customers who will recommend their mobile phones to friends. Tweens’ loyalty is lower than what is experienced for adults and the relationship between satisfaction and loyalty is very weak.