May 13th, 2008
Scientists and bee researchers are blaming cellular phones as the main reason why bees are dissapearing from all over the globe due to the pollution in terms of radio waves they flood the globe with. They are saying that the the immense ammounts of radio waves that are being broadcast by cellular cell sites are causing the occurence of CCS or Colony Collapse Syndrome that is wiping bees from all over the globe with the exception of China which is now considered to be the largest exporter of honey the world over. Many colonies in France, UK and the US have been suffering irreversable damage with hives that used to be teeming with bees and of course honey being left ampty and dry of their precious golden by products. Even genetically modified bees are suffering form the phenomenon as scientists try to learn more abou the problem. Without a better explanation, we might see the end of honey as pary of our daily breakfast routines.
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May 9th, 2008
The innovation of Google maps has been hailed for a long time and going mobile was one of the pioneering works they made available on your mobile. They have even added functionality that is very helpful for people who want to catch the next bus as gas prices continue to rise and more and more choose public transport for their needs. Knowing when and what buses are going through what routes is not only important but also nice for somebody who is visiting a new place or has just moved to a new location can be a life saver. Being on time is one of the best things bus schedules can do for you for it allows one to get to alternate stations should you miss the one you have to get onto.
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May 5th, 2008
The first study to track the habits of people through their cellular phone units has been released and the outcome has resulted in many surprising results. First, the study showed that many people rarely go outside a 20 mile radius of their residence as for city dwellers. The study took more than a half month and was aimed to study the habits of people to better understand their everyday lives. This is forst of all illegal in the US and the researchers say the study was done outside the US but in an industrialized nation.
This study rasies questions in the area of privacy where such devices we carry and become intimate parts of our daily lives being used as tools against us. With the advent of more GPS enabled phones, tacking is easier for these GPS units have coordinates included in the information they send to the base server as they travel from area to area. Cellular tracking in the study had the unknown users tracked through the cellular towers which had enough information to triangulate exact locations. This is another danger for us cellular phone users who are at risk of being spied upon without us even knowing about it.
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May 1st, 2008
The next marketing trend, viral ads have turned advertising not only as informative tools but also as fun tools you enjoy while you get advertising. Viral ads are here to stay and it is hailed by many as the next mass marketing tool the world over. Almost everybody has a mobile and with them comes an untapped market for ad companies. Having ads sent to your mobile is as easy as an sms message and its costing next to nothing. Everybody from burger chains to just about any form and shape of industry, they’re jumping in.
“All viral means is that you’ve created a message that people want to share,” says Gregg Spiridellis, who founded animation and design studio JibJab with his brother. “If people want to pass it along, that’s what brand marketing is all about.”
An effective viral ad is something that people have fun with and pass along in the process, and that is what advertising is all about. In the age of the social internet, that is one of the advantages of haviong all your friends just a click away. You get to share and enjoy stuff online that would be impossible physically due to distance and time limitations. Viral ads are the way to go and more and more people would surely get onto the fad as time and technology speeds up the way people communicate over the internet and beyond.
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March 25th, 2008
This article explores how young people’s everyday patterns of social communication are affected by the increased use of mobile phones. We discuss three areas in which there are potential implications: (i) contact patterns and face-to-face interaction; (ii) other forms of spatial mobility; and (iii) individual planning and use of time.
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March 20th, 2008
Today’s mobile phone is a pervasive tool. It has become such an important aspect of a user’s daily life that it has moved from being a mere ‘technological object’ to a key ’social object’. This paper explores the societal and human implications of advances in mobile technology, and notably the increasingly personalized nature of the mobile device.
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March 15th, 2008
The purpose of this paper is to explore the relationships between aspects of time norms, planning of everyday activities, use of a mobile phone, and the car in families with children. The analysis shows that the mobile phone is very important in everyday communication among family members. Short planning time and use of the mobile phone go together.
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March 10th, 2008
Tweens are far more satisfied with their mobile phones than adults are and that the mobile phones fulfill children’s expectations to a much higher degree. Still, brands are not able to turn tweens into loyal customers who will recommend their mobile phones to friends. Tweens’ loyalty is lower than what is experienced for adults and the relationship between satisfaction and loyalty is very weak.
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March 5th, 2008
This article focuses on the mobile phone’s permeation into ‘everyday life’ through products, knowledge and cultural processes. The convergence and blurring of industry boundaries increasingly see entertainment, information and communication technologies (ICTs) and lifestyle products and services combine. The possibilities that digital economies (via products and services) provide in shaping our experiences - and how others experience us
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March 1st, 2008
This study draws on the uses and gratifications framework to examine expanded use of a hybrid medium—the mobile phone—for mass communications and entertainment. Results of a telephone survey of 208 users show different motivations predict diverse uses of the mobile phone. Instrumental use motives drive the use of the mobile phone for news-seeking and Web-surfing.
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