Everything About Mobile Phones

Image source: www.abcmoney.co.uk
“As expected the third quarter has continued to be challenging for Sony Ericsson. We have moved forward with our plans to align operations and resources with the consolidation of R&D facilities into a more agile and cost efficient organisational structure. As previously announced, our target remains to reduce operating expenses by Euro 300 million annually by the end of the second quarter 2009, with the full effects expected to appear in the second half of 2009.These plans are progressing in line with expectations,” said Dick Komiyama, President, Sony Ericsson. “We are committed to executing our alignment plan as speedily as possible to ensure we have the right size and organisational structure to return the business to healthy profitability.” 
During the third quarter Sony Ericsson announced PlayNow™ plus,the next step in its music service offering. PlayNow™ plus is a high speed and high quality music download service for both the phone and PC that will launch in the fourth quarter with Telenor in Sweden with a special edition Sony Ericsson W902 Walkman® phone integrated with the PlayNow™ plus service. Further roll-outs of the service are planned with other network partners around the world in early 2009.  

The innovation of Google maps has been hailed for a long time and going mobile was one of the pioneering works they made available on your mobile. They have even added functionality that is very helpful for people who want to catch the next bus as gas prices continue to rise and more and more choose public transport for their needs. Knowing when and what buses are going through what routes is not only important but also nice for somebody who is visiting a new place or has just moved to a new location can be a life saver. Being on time is one of the best things bus schedules can do for you for it allows one to get to alternate stations should you miss the one you have to get onto.

The next marketing trend, viral ads have turned advertising not only as informative tools but also as fun tools you enjoy while you get advertising. Viral ads are here to stay and it is hailed by many as the next mass marketing tool the world over. Almost everybody has a mobile and with them comes an untapped market for ad companies. Having ads sent to your mobile is as easy as an sms message and its costing next to nothing. Everybody from burger chains to just about any form and shape of industry, they’re jumping in.

“All viral means is that you’ve created a message that people want to share,” says Gregg Spiridellis, who founded animation and design studio JibJab with his brother. “If people want to pass it along, that’s what brand marketing is all about.”

An effective viral ad is something that people have fun with and pass along in the process, and that is what advertising is all about. In the age of the social internet, that is one of the advantages of haviong all your friends just a click away. You get to share and enjoy stuff online that would be impossible physically due to distance and time limitations. Viral ads are the way to go and more and more people would surely get onto the fad as time and technology speeds up the way people communicate over the internet and beyond.

Apple has released a warning to iPhone users and buyers about downloading unauthorized iPhone unlocking programs that are rampantly available on the Internet. Company executives state that these programs can cause irreparable damage to the iPhone’s software. It�s better to wait for official software updates because any damage caused by said unauthorized programs is not covered by iPhone�s warranty. Besides, the new update will include exciting new features such as iTunes Wi-Fi Music Store, not to mention that you only have to wait a few days for that one as it will be released later this week. So be warned, iPhone republic (catch phrase mine), and listen to your elders.

Source: Engadget

Image Source: S60

Sweden’s Mobycator is pretty chummy with cell phone company Nokia as it has recently launched a media publishing system for the Nokia S60 models. This system called Mobypal is a free application that allows customers to publish and store photos and videos on the Internet in a flash. Media can be uploaded to the server via WLAN, 3G or Edge at the original resolution without reducing the quality when published on the site. Another feature is a Mobypal Face book plug-in for users who want to categorize certain media as “blog” which will then be directed to the user’s Face book account after uploading. All of these free of charge!

Mobypal can be downloaded here

Source: CameraCore